Muhammad Intisar Alam
(Associate Professor)Department of Marketing
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | Monash University | Australia | 2017 |
| Masters | Marketing | University of Dhaka | Bangladesh | 2007 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2006 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Assistant Professor | Department of Marketing, Faculty of Business Studies, University of Dhaka | Dhaka, Bangladesh | 10, Jun 2015 | Currently Working |
| Lecturer | Department of Marketing, Faculty of Busniess Studies, University of Dhaka | Dhaka, Bangladesh | 01, Nov 2012 | 09-06-2015 |
| Senior Lecturer | BRAC Business School, BRAC University | Dhaka, Bangladesh | 24, Jul 2012 | 30-10-2012 |
| Lecturer | BRAC Business School, BRAC University | Dhaka, Bangladesh | 02, May 2010 | 23-07-2012 |
| Territory Manager | Unilever Bangladesh Limited | Dhaka | 17, May 2009 | 31-03-2010 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Consumer Behaviour, Consumer Decision Making Behaviour in Retail Context. | Special focus on Consumer Behavior discipline in general and particularly on Consumers' Decision Making Behavior as well as Consumers' Shopping Behavior in retail context. |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Assessing Meat Shopping Preferences of Australian Muslim Consumers | Minor Thesis | Self | 01-02-2017 | 17-11-2017 | Monash University |
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Dhaka University Teachers’ Association | General Member | 2012 | Life Time |
| 2 | Asian Business Consortium | General Member | 2015 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation,
D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019
.
|
| 2 |
Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda,
Marketing and Management of Innovations , no.1 , pp.34-45 , 2019
.
|
| 3 |
Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City,
Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018
.
|
| 4 |
Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh,
Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015
.
|
| 5 |
Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall,
D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014
.
|
| 6 |
Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications,
World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013
.
|
| 7 |
Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis,
International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012
.
|
| 8 |
Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever,
Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011
.
|
| Conference Proceedings | |
| 1 |
Shabnam, S., Choudhury, A., & Alam, M. I. "Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication."
5th Asian Business Research Conference
, pp. 1-2. Dhaka: World Business Institute, 2011
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Local | Monash Business School Student Excellence Award | 2018 | Australia | Achieved Monash Business School Student Excellence Award for exceptional academic excellence in the postgraduate program awarded by Monash Business School. |
| International | Endeavour Postgraduate Scholarship | 2016 | Australia | Awarded with the most prestigious scholarship of Australia to pursue my masters from Monash University. |
| Local | Dean’s Merit List | 2012 | Bangladesh | Enlisted in the Dean’s Merit List for three times under BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Dean’s Honor List | 2012 | Bangladesh | Enlisted in the Dean’s Honor List under MBA and BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Surja Sen Hall Government Scholarship | 2006 | Bangladesh | Awarded Surja Sen Hall Government Scholarship for achieving the highest grade in BBA Program. |
| Local | Mokbul Hasan (Moni) Memorial Scholarship | 2006 | Bangladesh | Awarded Mokbul Hasan (Moni) Memorial Scholarship for achieving the highest grade in BBA Program. |
| Local | Prof. Abdullah Faruq Memorial Scholarship | 2006 | Bangladesh | Awarded Prof. Abdullah Faruq Memorial Scholarship for achieving the highest grade in BBA Program. |