An initiative called Campus Hero Café has been launched on 4 December, 2016 at Nabab Nawab Ali Senate Bhavan, University of Dhaka by Department of Women and Gender Studies with the assistance of Center for Men and Masculinities Studies (CMMS), UNYSAB. Promunda US and Netherlands Organisation for Scientific Research (NWO) are also supporting this effort. This change making initiative was inaugurated on 4th December by a conference of the researchers and activists chaired by Professor Nasreen Ahmad, Pro-Vice-Chancellor, University of Dhaka where Mohammad Nasim, MP, Minister of health and family welfare was the chief guest. To reach these students 24/7, a mobile app called “Challenger Mamu” has been launched where anyone can ask their queries regarding sexual and reproductive health rights and get instant answers from the experts through live chat and by dialing the hotline number. This initiative has been running in four districts of Bangladesh to reach these young adolescents with the correct concepts of sexual and reproductive health rights to make these youngsters conscious and respectful about the rights of the women and girls. Dr Sayed Saikh Imtiaz's organisation, Centre for Men and Masculinities Studies (CMMS) has been implementing this important initiative at schools, colleges and universities in Dhaka, Pabna, Cox's Bazaar and Rangpur.